Archives: March 2013

“The pictures on radio are better”: why co-creation matters for successful organizational change

by Anna
Published on: March 11, 2013
Categories: Uncategorized
Comments: Comments Off on “The pictures on radio are better”: why co-creation matters for successful organizational change

I happened to catch the program “Something Understood” on BBC Radio 4 today and was impressed by a quote from the radio producer, Simon Elmes, that “the pictures on radio are better.”

I keep on top of what’s happening in the UK via BBC radio news and sometimes listen to the radio dramas not just because of ease of access on the internet, but because I often find the programs are better structured than those on TV. However, it wasn’t until today that I also realized that I like listening to the radio drama programs because I am able to be more “involved” and that the images can be more vivid precisely because I am a co-creator in the experience.

Here we can also find a lesson on successful organizational change: research demonstrates that allowing people to be involved in co-creating or shaping the change – even if in just a small way – increases the engagement and commitment of the person, thereby increasing the likely success of the change.

Employee involvement from an early stage is now part of the change mantra but change programs in business still often end up as top-down instruction because it seems the easier option when time and resources are limited.  Asking people for opinions and advice as part of a change program may feel like it takes up more time, but ultimately it increases commitment, increases the likelihood of success and saves you more time in the long term.

The “pictures on radio are better” because as a listener we can be involved in creating the vision of the story – how could you instill successful change and involve your team in creating the vision of your organization’s story?

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